Created as a focal point for Fender's Tradeshow Booth at NAAM, Thiswall beckons weary passersby. The mahogany finish and warm tones evoke’s installation strong, but inviting presents fro the brand's acoustic line. The project is part of Fender's Typographic Art Installation series.
Creative Direction: Dino Manuel & Chris N. Bradley
Designer: Ralph Rodriguez
Visualization: Jeremy Delgado
Build: Max Wood Co.
Build:: Mike at AoSA Image
Project Manager: Jenna Plummer
Creative Director: Jeremy Taylor
Design Director: Steve Zeitzoff
Project Manager: Sean Truttman
VP Marketing: Kelly Magrath