Fender NAAM Installation 2016

Created as a focal point for Fender's Tradeshow Booth at NAAM, Thiswall beckons weary passersby. The mahogany finish and warm tones evoke’s installation strong, but inviting presents fro the brand's acoustic line. The project is part of Fender's Typographic Art Installation series. Creative Direction: Dino Manuel & Chris N. Bradley Designer: Ralph Rodriguez Visualization: Jeremy Delgado Build: Max Wood Co. Build:: Mike at AoSA Image Project Manager: Jenna Plummer Fender team: Creative Director: Jeremy Taylor Design Director: Steve Zeitzoff Project Manager: Sean Truttman VP Marketing: Kelly Magrath

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