SET Creative for Arc’teryx. For the launch of Arc’teryx’s London flagship, we designed a retail landscape that immerses consumers into the brand through a rich narrative. Through the journey, consumers connect with Arc’teryx at various touch points which evokes awe and admiration. Through these activations, consumers come to understand and engage with the brand on a deep level within both the physical and digital realms.
Chandelier design, Storefront windows for opening, and production design.
Work initiated while at SET Creative.