59th Grammy Awards - Masterpass #thankthefans House

Mastercard is opened the doors to its Masterpass #ThankTheFans House in the countdown to music’s biggest night, the 59th Annual Grammy Awards. The “House” took up residence at Gibson Brands Sunset in Los Angeles, the former iconic Tower Records on the Sunset Strip. It was transformed into a one-of-a-kind experiential record store with interactive music experiences for all fans. Masterpass users had exclusive access to shop for rare and unique vinyl, from Vinyl Me Please, for just $10, as well as early access to intimate evening performances. This built to the excitement of Grammy night, February 12, where Mastercard unlocked special offers for those tuned in to the live broadcast that could be taken advantage of with Masterpass, Mastercard’s digital wallet, for just $1

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